The San Diego Convention Center in downtown San Diego: white sail-shaped facade with glass atriums behind a row of palm trees

Photo: Sebastian Wallroth, CC BY 4.0

Comic-Con 2027 · July 22-25

San Diego Comic-Con Event Staffing & Brand Talent

Staff your Comic-Con booth or offsite activation with experienced models, brand ambassadors, booth talent and content creators. Booked, briefed and run from one client app, with veterans and trained newer faces on the same team.

Book Your Team Browse Talent
Veterans on the rosterEstablished models with years of experience.
We train, not just bookNew models are trained in multiple fields.
Run it from the appBooking, group chat, check-in, hours and invoices in one place.
Replacement coveredIf confirmed talent cancels, we coordinate cover.

The SD Model Promoters client app

Orchestrate your Comic-Con team from one app

Book your people, brief them, watch them check in, approve the hours and receive one invoice, all from your phone or laptop. This is the system our clients use today, not a mock-up. Sample events shown.

Screenshot of the client app step for choosing models from the roster for an event
Pick your peopleChoose from the roster for each day and location. Nobody is reserved until we confirm.
Screenshot of a request summary in the client app showing the date, location, models and budget before it is sent
Review before you confirmDates, venue, headcount, talent and budget in one summary.
Screenshot of the client app group chat between the client, SD Model Promoters and the confirmed models for an event
One chat with your teamYou, SD Model Promoters and your confirmed models, together. Booth number and updates stay in one thread.
Screenshot of an event sheet in the client app showing the brief, the location and each model's check-in
Check-in on show daySee who has checked in, with the brief and location on the same screen.
Screenshot of a model's submitted hours and event photos in the client app, with Approve and Make changes buttons
Approve hours and contentReview the hours worked and any event photos, then approve or ask for changes.
Screenshot of an invoice in the client app with a line for each model, the total and the balance due
Invoice from the hours workedLine items per model, the total and the balance due, by email or saved to your phone.
Screenshot of the client app home screen: the next event with its confirmed models and what needs attention
Your next event, at a glanceConfirmed models, updates, and what needs you today.
Book Your Team

Photo, video, UGC and recap media are optional and only included when you add them.

Not a new agency. A bench of veterans.

Our roster is built on established models with years of experience and real expertise, and we train the next ones ourselves.

  • Veterans on the roster

    Established models with years of experience in their fields, so your booth is not a first day on the job.

  • We train, not just book

    Most agencies only book talent. We also train new models in multiple fields, so newer faces arrive prepared.

  • Hands-on since 2020

    Social media, photo and UGC management for athletes, promo modeling and supplement demos. We have worked the job, not just booked it.

  • Ask for the experience you need

    Tell us if you want a veteran-led team or a mix of veterans and new faces, and we staff to that.

San Diego

Comic-Con models in San Diego, ready to book

A live look at the roster. Pick the people you want right in your request, and we check availability and confirm with you.

See the full roster

Loading the roster…

San Diego Comic-Con event staffing, by role

Trade-show booth staff in San Diego, promotional models in San Diego and the support around them, staffed as one team.

  • 01Trade-show booth hosts
  • 02Brand ambassadors
  • 03Promotional models
  • 04Product-demonstration talent
  • 05Lead-capture support
  • 06Registration and attendee check-in support
  • 07Hospitality hosts
  • 08Bilingual talent, when available
  • 09Content creators and UGC talent
  • 10Event photo and video support, when selected
  • 11Post-event content collection and recap

We provide talent and promotional staffing only. We do not provide venue services such as security, cleaning, electrical work, rigging or union-jurisdiction work.

Why staff Comic-Con with us

Comic-Con week is busy for everyone. It goes smoother with experienced people, one point of contact and the paperwork in one app.

  • Know downtown

    Local San Diego talent who know the Convention Center area, so the walk from hotels and where the day happens are not new to them.

  • One point of contact

    Centralized booking, scheduling and communication. One request, one team, one place to ask.

  • Clear rates and expectations

    Talent, schedule and rates are laid out for you to review before you confirm. No surprises on show day.

  • Check-in and hour tracking

    Every model clocks in and out from their own phone, so you see who is on the floor and exactly what was worked.

  • Replacement coordination

    If confirmed talent cancels, you hear about it from us right away and we coordinate cover for the shift.

  • Optional content capture

    Add photos, video or UGC-style clips from your booth, and get organized post-event media. Only if you choose it.

  • One connected client system

    Bookings, chat, invoices and event updates live in one client app, so your whole team sees the same thing.

Comic-Con staffing FAQs

How far in advance should Comic-Con talent be booked?

As soon as your dates and booth or activation plan are set. Comic-Con week fills up, so earlier is easier. Short-notice requests are welcome too: send them and we will tell you plainly what is available.

Can we ask for experienced talent?

Yes. Tell us if you want a veteran-led team or a mix of veterans and newer faces. Our roster includes established models with years of experience, and we train new models ourselves.

Can we select talent from the roster?

Yes. Browse the roster and pick the people you want in your request. A request never reserves anyone on its own: we check availability, ask the talent and confirm with you.

Can you staff multiple days or shifts?

Yes. Set up each day and shift with its own hours and head count, and we staff them together as one team.

What happens if a confirmed model cancels?

We tell you right away and coordinate a replacement, so you are not left chasing talent the morning of the show.

Do you staff offsite activations as well as booths?

Yes. We staff booths, hotels, rooftops, restaurants, nightlife and offsite activations across San Diego.

Can we add event photography, video or UGC?

Yes, as an option. Photo, video and UGC-style content are only included when you choose them.

How are hours, invoices and payments handled?

Talent clock in and out from their phones. After the event you review the hours and confirm them or ask for changes, and the invoice is built from the hours worked.